A total of nine EHL students participated in last fall’s session which took place in Lausanne. Some participants pitched their start-up ideas while others joined the teams of other idea owners. For instance, Franz Josef Bihag and Nancy Zuniga Ruiz, two EHL students, joined Simply Souperlicious company founder Carolyn Moncel. The company is an existing B2B soup company providing businesses with fresh, tasty, homemade soups. The project began with the need to explore how to build a B2B customer base and refine its sales and distribution model to scale. As a result of their training, the team refined their business models, identified their customer base, and developed a plan to secure legal protection for their recipes and trademarks. For their efforts, the team won a personalized six month hosting and coaching program by EPFL Innovation Park Incubator, La Forge.
